The designing for growth field book : a step-by-step project guide / Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske

Format:

Book

Author/Creator:

Liedtka, Jeanne, Author.

Ogilvie, Tim, Author.

Brozenske, Rachel, author.

Series:

Columbia Business School Publishing

Language:

English

Subjects (All):

Creative ability in business.

Physical Description:

1 online resource (153 pages)

Edition:

Second edition

Place of Publication:

New York, NY : Columbia University Press, [2019]

Language Note:

In English.

Summary:

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.

Contents:

Frontmatter

Table of Contents

Using Your Field Book

The Steps and Tools

Foundations

The Steps

The Tools

Templates

Resources

An Example Project

Acknowledgments

Notes:

Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Feb 2020)

ISBN:

9780231547543

0-231-54754-4

OCLC:

1100452961