The manager's guide to handling the media in crisis : saying & doing the right thing when it matters most / James E. Lukaszewski ; Kristen Noakes-Fry, editor.

Format:

Book

Author/Creator:

Lukaszewski, James E., author.

Contributor:

Noakes-Fry, Kristen, editor.

Language:

English

Subjects (All):

Mass media.

Physical Description:

1 online resource (141 pages)

Edition:

1st ed.

Place of Publication:

Brooksfield, Connecticut : Rothstein Publishing, 2016.

Summary:

Attracting media attention is surprisingly easy -- you just want it to be the right kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. That's easy if everyone - executives, PR, managers, and employees - is familiar with Jim Lukaszewski's sure-fire methods for handling the media.

Contents:

Cover

Title page

Copyright

Table of Contents

Preface

Part 1: Understanding Media Relations

1.1 The Crisis Media Relations Policy

1.1.1 Sample Crisis Media Relations Policy

1.1.2 Guidelines for Designated Spokespersons

1.1.3 Good Spokesperson Practices

1.1.4 Setting the Record Straight if You Make a Mistake

1.2 The Crisis Website (or"Dark Site") in Media Relations Strategy

1.2.1 Creating a Crisis or Dark Website

1.2.2 Basic Media Relations Strategy

1.3 Understanding the Nature of News

1.3.1 The Attributes of News

1.3.2 Tools to Assist the Media: Fact Sheets

1.4 Preparing for Reporters

1.4.1 What to Do Before Reporters Call

1.4.2 What to Do When Reporters Call

1.4.3 What to Do Before Reporters Arrive

1.4.4 What to Do While Reporters Are With You

1.4.5 When Can the Media Visit the Site?

1.4.6 What to Do as the Media Come and Go

1.5 Surviving 60 Minutes and the Other News Magazine Shows

1.5.1 Fourteen Lessons for Handling News Magazine Shows

1.5.2 Six Key Tests for a News Magazine Show Story Concept

1.5.3 Story Sources

1.5.4 Our Approach to News Magazine Shows

1.6 Assessing the Validity of News Stories

1.6.1 Lukaszewski's Validity/Believability Index Test Questions

1.6.2 Bad News: Assessing the Damage

1.6.3 What to Do and Avoid in Emergency Communication (Including Interviews)

1.7 Understanding Journalists

1.7.1 Where Reporters Come From

1.7.2 Establishing a Professional Relationship With Reporters

1.7.3 How Reporters Create Emotional Responses From Spokespersons

1.7.4 Assessing the Validity of News Stories

1.7.5 Reporters Need to Emotionalize Color Words

1.7.6 How Reporters Probe for Information

1.8 Bad News: How to Recognize and Deal with It

Part 1 - Questions for Study and Discussion

References, Part 1.

Part 2: How to Conduct a Crisis News Conference

2.1 Preparing For the Crisis News Conference

2.1.1 When to Hold a News Conference

2.1.2 Types of Crisis News Conferences

2.1.3 News Conference Techniques

2.1.4 News Conference Planning Checklists

2.2 Guidelines for Calling and Conducting News Conferences

2.3 Conducting the News Conference

2.4 The Questions You Can Expect

2.4.1 Question Types

2.4.2 Where Do Questions Come From?

2.5 Giving Good Answers - Even to Bad Questions

2.5.1 Attributes of Good Answers

Part 2 - Questions for Study and Discussion

References, Part 2

Part 3: How to Handle Social Media

3.1 What Makes Social Media Different From Legacy Media

3.1.1 Changing Trends in How People Get the News

3.1.2 Coping With Crises in a New Media Environment

3.1.3 Importance of Crisis Website and Web Readiness

3.2 What Are the New Media and Social Media? Why Should Your Company Care?

3.2.1 Exxon-Valdez vs. BP: How the New Media Have Changed Crisis Communication Response

3.3 Monitoring Social Media

3.3.1 Develop a Monitoring Strategy

3.3.2 Drill Deeper Before Deciding to Respond

3.3.3 Measure Commentary Sentiment

3.4 Neutralizing an Internet Crisis

3.4.1 Traditional Behaviors and Strategies Work in New Media, Too

3.4.2 Litigative Approaches (Which Can Lead to Take-Downs)

3.4.3 Questions to Ask the Boss When Hardball Is Considered

3.5 Digital and Social Media vs. Traditional Media

3.5.1 The Changing Value and Role of the News Release

3.5.2 Consider Key Audiences

3.6 Digital and Social Media Crisis Management Recommendations

3.6.1 Establish a Useful, Helpful Social Media Policy to Moderate the Risks

Figure 1 - Risks of a Corporate Social Media Presence

Figure 2 - Risks of Employee Personal Use of Social Media.

3.7 Accept That Social Media Is Becoming Ubiquitous

3.7.1 Digital and Social Media Recommendations

Part 3 - Questions for Study and Discussion

References, Part 3

About the Author

Credits

More from the Publisher.

Notes:

Description based on online resource; title from PDF title page (ebrary, viewed October 11, 2016).

"A Rothstein Publishing Collection eBook"--Cover.

Includes bibliographical references at the end of each chapters.

ISBN:

1-944480-29-3

OCLC:

960041319