2 options
Business-to-business marketing 2014-2015
- Format:
- Book
- Author/Creator:
- Miller, Richard K. (Richard Kendall), 1946- author.
- Washington, Kelli D., Author.
- Series:
- RKMA market research handbook series Business-to-business marketing 2014-2015
- Language:
- English
- Subjects (All):
- Marketing--United States.
- Marketing.
- Industrial marketing.
- Place of Publication:
- [Place of publication not identified] Richard K Miller & Associates 2014
- Language Note:
- English
- Contents:
- Market overview
- Market segmentation
- Marketing and sales
- Trade shows
- Advertising
- Digital marketing
- Appendices
- References
- Index.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- ISBN:
- 1-57783-207-8
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