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Consumer Marketing 2014-2015
- Format:
- Book
- Author/Creator:
- Miller, Richard K. (Richard Kendall), 1946- author.
- Series:
- RKMA market research handbook series Consumer Marketing 2014-2015
- Language:
- English
- Subjects (All):
- Marketing--United States--Statistics.
- Marketing.
- Marketing--United States.
- Place of Publication:
- [Place of publication not identified] Richard K Miller & Associates 2014
- Language Note:
- English
- Summary:
- Consumer Marketing 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources -- Provided by publisher.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- ISBN:
- 1-57783-208-6
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