Social media and integrated marketing communication : a rhetorical approach / Jeanne M. Persuit.

Format:

Book

Author/Creator:

Persuit, Jeanne M., 1973-

Language:

English

Subjects (All):

Communication in marketing.

Marketing--Social aspects.

Marketing.

Social media.

Communication--Technological innovations.

Communication.

Physical Description:

1 online resource (142 p.)

Place of Publication:

Lanham : Lexington Books, 2013.

Language Note:

English

Summary:

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

Contents:

Social media as rhetoric and communication

A history and philosophy of integrated marketing communication (IMC)

Social media, IMC, and rhetorical decorum

Social media, IMC, and the audience

Social media, IMC, and communication ethics.

Notes:

Description based upon print version of record.

Description based on print version record and CIP data provided by publisher; resource not viewed.

Includes bibliographical references and index.

ISBN:

979-82-16-30218-6

1-4985-1616-5

0-7391-7114-3

OCLC:

853455238