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Entertainment, Media & Advertising Market Research Handbook 2013-2014 / By: Richard K. Miller & Kelli Washington.
- Format:
- Book
- Author/Creator:
- Miller, Richard K. (Richard Kendall), 1946- author.
- Richard K. Miller & Associates, author, publisher.
- Language:
- English
- Subjects (All):
- Marketing research--Handbooks, manuals, etc.
- Marketing research.
- Leisure--Research--United States--Handbooks, manuals, etc.
- Leisure.
- Advertising--Research--United States--Handbooks, manuals, etc.
- Advertising.
- Consumer behavior--Handbooks, manuals, etc.
- Consumer behavior.
- Leisure--Research.
- United States.
- Genre:
- Handbooks and manuals.
- Physical Description:
- 1 online resource (362 pages)
- Edition:
- 13th Edition
- Other Title:
- Richard K. Miller & Associates market research handbooks
- RKMA market research handbooks
- Place of Publication:
- Loganville, GA : Richard K. Miller & Associates, 2013.
- Contents:
- pt. 1. Market summary
- pt. 2. Market profiles
- pt. 3. Television
- pt. 4. Radio
- pt. 5. Print media
- pt. 6. Digital media
- pt. 7. Advertising analyses
- pt. 8. Filmed entertainment
- pt. 9. Music
- pt. 10. Theatre & performing arts.
- ISBN:
- 1577831853
- OCLC:
- 821649296
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