American wine economics : an exploration of the U.S. wine industry / James Thornton.

Format:

Book

Author/Creator:

Thornton, James Arthur, 1955-

Language:

English

Subjects (All):

Wine industry--United States.

Wine industry.

Physical Description:

1 online resource (367 p.)

Edition:

1st ed.

Place of Publication:

Berkeley : University of California Press, 2013.

Language Note:

English

Summary:

The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities; wine firms and consumers; grape and wine markets; and wine globalization. Thornton employs economic principles to explain how grape growers, wine producers, distributors, retailers, and consumers interact and influence the wine market. The volume includes a summary of findings and presents insights from the growing body of studies related to wine economics. Economic concepts, supplemented by numerous examples and anecdotes, are used to gain insight into wine firm behavior and the importance of contractual arrangements in the industry. Thornton also provides a detailed analysis of wine consumer behavior and what studies reveal about the factors that dictate wine-buying decisions.

Contents:

List of illustrations

List of tables

Preface

Acknowledgments

Introduction1

The economic approach to the study of wine

The wine product

Wine sensory characteristics

Grape growing

Grape markets and supply cycles

Wine production

Bulk wine, private label wine, and wine alcohol

Wine distribution and government regulation

The wine firm

Wine firm behavior

The wine consumer and demand

The wine consumer, quality, and price

Globalization of wine

Conclusion2

Notes

Bibliography

Index.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2020)

ISBN:

9780520957015

0520957016

OCLC:

853364646