Saving Community Journalism The Path to Profitability / Penelope Muse Abernathy.

Format:

Book

Author/Creator:

Abernathy, Penelope Muse, 1951- author.

Language:

English

Subjects (All):

LANGUAGE ARTS & DISCIPLINES / Journalism.

BUSINESS & ECONOMICS / Industries / Media & Communications Industries.

Newspaper publishing--United States.

Newspaper publishing.

Community newspapers--United States.

Community newspapers.

Genre:

Electronic books.

Physical Description:

1 online resource (265 p.)

Manufacture:

Baltimore, Md. : Project MUSE, 2017

Place of Publication:

Chapel Hill : The University of North Carolina Press, [2014]

Language Note:

English

Summary:

"Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--"Saving Community Journalism" is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media"-- Provided by publisher.

"America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media. "-- Provided by publisher.

Contents:

Cover; Contents; Introduction; I. Creating a New Strategy; 1. Why It Is Critical That Newspapers Survive; 2. Why Newspapers Must Change; 3. How Newspapers Must Change; II. Implementing a New Strategy; 4. How to Lead Change; 5. How to Shed Legacy Costs; 6. How to Build Vibrant Community on Many Platforms; 7. How to Pursue New Revenue Opportunities; III. The New World Order; 8. The Far-Reaching Implications; 9. Crafting a New Beginning for Newspapers; Acknowledgments; How to Use the Complementary Instructional Website; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S

TU; V; W; Y; Z

Notes:

Description based upon print version of record.

Includes bibliographical references(pages 231-238) and index.

Description based on print version record.

ISBN:

979-88-908475-2-2

979-88-908475-3-9

1-4696-1543-6

1-4696-1544-4

OCLC:

966859658