2 options
Unfiltered marketing : 5 rules to win back trust, credibility, and customers in a digitally distracted world / Stephen Denny, Paul Leinberger, Brian Solis.
- Format:
- Book
- Author/Creator:
- Denny, Stephen, 1961- author.
- Leinberger, Paul, 1947- author.
- Language:
- English
- Subjects (All):
- Mass media--Influence.
- Mass media.
- Strategic planning.
- Internet marketing.
- Customer loyalty.
- Branding (Marketing).
- Physical Description:
- 1 online resource (258 pages) : illustrations
- Place of Publication:
- Newburyport, Massachusetts : Career Press, [2020]
- Summary:
- "You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process for successfully re-humanizing the digital brand experience and gaining customer loyalty. The future is here, and the future is raw, unscripted, and real if you want to grow your market and have your customers believe in you"-- Provided by publisher.
- Notes:
- Includes bibliographical references.
- Description based on print version record.
- ISBN:
- 9781632657572
- 1632657570
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.