Morals and Markets : The Development of Life Insurance in the United States / Viviana A. Rotman Zelizer.

Format:

Book

Author/Creator:

Zelizer, Viviana A. Rotman, author.

Series:

Legacy editions (Columbia University. Press)

Legacy Editions

Language:

English

Subjects (All):

Life insurance--United States--History.

Life insurance.

Life insurance--Social aspects--United States--History.

Physical Description:

1 online resource (265 pages) : illustrations.

Place of Publication:

New York, NY : Columbia University Press, [2018]

Language Note:

In English.

Summary:

Life insurance-the promise of an insurer to pay a sum upon a person's death in exchange for a regular premium-is a bizarre enterprise. How can we monetize human life? Should we? What statistics do we use, what assumptions do we make, and what behavioral factors do we consider? First published in 1979, Morals and Markets Is a pathbreaking study exploring the development of life insurance in the United States. Viviana A. Rotman Zelizer combines economic history and a sociological perspective to advance a novel interpretation of the life insurance industry. The book pioneered a cultural approach to the analysis of morally controversial markets. Zelizer begins in the mid-nineteenth century with the rise of the life insurance industry, a contentious chapter in the history of American business. Life insurance was stigmatized at first, denounced in newspapers and condemned by religious leaders as an immoral and sacrilegious gamble on human life. Over time, the business became a widely praised arrangement to secure a family's future. How did life insurance overcome cultural barriers? As Zelizer shows, the evolution of the industry in the United States matched evolving attitudes toward death, money, family relations, property, and personal legacy.

Contents:

Frontmatter

Contents

Foreword / Healy, Kieran

Acknowledgments

Introduction

1. Historical and Economic Background

2. The Persistent Puzzle

3. A Comparative Perspective

4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death

5. Life, Chance, and Destiny

6. Marketing Life: Moral Persuasion and Business Enterprise

7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization

Conclusions

Notes

Selected Bibliography

Index

Notes:

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 21. Aug 2018)

ISBN:

9780231545426

0231545428

OCLC:

1049625970