The authority guide to writing & implementing a marketing plan : a step-by-step manual to make you a smarter marketer and maximise your business profits / Ambrose & Jo Blowfield.

Format:

Book

Author/Creator:

Blowfield, Ambrose, author.

Blowfield, Jo, author.

Series:

The Authority Guides

Language:

English

Subjects (All):

Marketing.

Physical Description:

1 online resource (x, 79 pages) : illustrations

Edition:

1st ed.

Place of Publication:

[Place of publication not identified] : Authority Guides, 2017.

System Details:

Mode of access: World Wide Web.

Summary:

Have a sales plan? Now you need a marketing plan. Written especially for small businesses, this Authority Guide shows you how to write and execute your marketing plans efficiently and accurately. Ambrose and Jo Blowfield will help you create a plan using proven, affordable marketing tactics for both digital and traditional strategies. You'll have a year long marketing plan that is structured, well thought out and targeted to your ideal clients, allowing you proactively to promote your business.

Contents:

The authority guide to writing and implementing a marketing plan : a step-by-step manual to make you a smarter marketer and maximise your business profits

Contents

Introduction

1. The changing world of business

2. Our journey

3. The Profit Pillars of Marketing™

4. Marketing proposition: external analysis

5. Marketing proposition: internal analysis

6. Marketing communication: non-digital

7. Marketing communication: digital

8. Implementing your plan

Conclusion

The TMC Authority Guide Marketing Plan Template™

About the authors

Who is THE Marketing Company?

Bibliography

Other Authority Guides.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781909116917

1909116912