The CMO of People : Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance / Peter Navin, David Creelman.

Format:

Book

Author/Creator:

Navin, Peter A., author.

Creelman, David, 1957- author.

Language:

English

Subjects (All):

Performance.

Physical Description:

1 online resource (266 pages)

Edition:

1st ed.

Place of Publication:

Boston ; Berlin : De|G Press, [2018]

Language Note:

In English.

Summary:

Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model

Contents:

Frontmatter

Acknowledgments

Contents

Preface

Chapter 1. What Is a "CMO of People"?

Chapter 2. Impacting the Business as a CMO of People

Chapter 3. How a CMO of People Designs the End-to-End Employee Experience

Chapter 4. New Points of Leverage

Chapter 5. Why Analytics Comes First

Chapter 6. Case Study on a Mosaic of Measures

Chapter 7. How We Handled HR Technology and Processes

Chapter 8. Unconventional HR Leaders and the Role of the CEO

Chapter 9. How to Build an Unconventional HR Team

Chapter 10. Contrasting Models for the Future of HR

Chapter 11. Conclusions

Appendix A

Index

Notes:

Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Nov 2018)

Description based on publisher supplied metadata and other sources.

ISBN:

9781547400539

1547400536

9781547400515

154740051X

OCLC:

1066184575