Virtually free marketing : harnessing the power of the Web for your small business / Philip R. Holden.

Format:

Book

Author/Creator:

Holden, Philip R., author.

Language:

English

Subjects (All):

Internet marketing.

Physical Description:

1 online resource (365 p.)

Place of Publication:

London : A & C Black, [2008]

Language Note:

English

Summary:

For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process. Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as: understanding marketing and the 'new' Web starting a blog creating your own website social networking tapping into free or

Contents:

Cover Page; Title Page; Copyright Page; Table of Contents; Acknowledgements; Introduction; 1. Marketing and the 'new' Web; 2. What kind of marketing are you doing?; 3. Start a blog now; 4. The simplest way to a website; 5. The big three . . . again (and what they can do for you); 6. Selling through eBay and Amazon; 7. Promotion online . . . and off; 8. Facebook - social networking for beginners; 9. MySpace, Bebo, Ning and the rest; 10. Using video, photos and other media; 11. Finding virtually free and cheap services online; 12. Other ways of working . . .

13. Afterword: Tomorrow's Web - the weird and wonderfulAppendix: What you will need

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781408176214

1408176211

9781408105504

1408105500

OCLC:

700510412