Develop your PR skills / Neil Richardson and Lucy Laville.

Format:

Book

Author/Creator:

Richardson, Neil, 1930-2010.

Contributor:

Laville, Lucy.

Series:

Creating Success

The Sunday Times

Language:

English

Subjects (All):

Public relations.

Physical Description:

1 online resource (176 p.)

Place of Publication:

London ; Philadelphia : Kogan Page, c2010.

Language Note:

English

System Details:

Mode of access: World Wide Web.

Summary:

Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.

Contents:

Table of contents; Introduction; 1 Public relations in business: an introduction; 2 Where PR sits with advertising and marketing; 3 Understanding strategic public relations; 4 Working with the media; 5 PR and developments in online communications; 6 Stakeholders and customers: how to develop and maximise relations; 7 Crisis, what crisis?; 8 Internal communications; 9 Getting the facts right: using research to create a competitive edge; 10 How much should good public relations cost?; 11 PR championing ethics and sustainability; Answers to questions; References

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

9786612697401

9781282697409

1282697404

9780749459710

0749459719

OCLC:

651602075