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In data we trust : how customer data is revolutionizing our economy / Bjorn Bloching, Lars Luck and Thomas Ramge ; [English translation, Stefan Tobler].
- Format:
- Book
- Author/Creator:
- Bloching, Björn.
- Language:
- English
- Subjects (All):
- Database marketing.
- Customer relations--Data processing.
- Customer relations.
- Physical Description:
- 1 online resource (222 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New York : Bloomsbury, 2012.
- Language Note:
- English
- Summary:
- Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it's the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Writte
- Contents:
- pt. 1. The customer, that (un)known quantity
- pt. 2. Leveraging. Customer. Data.
- pt. 3. Data makes markets - the three key requirements.
- Notes:
- Includes index.
- ISBN:
- 9786613689252
- 9781280778865
- 1280778865
- 9781408179536
- 1408179539
- OCLC:
- 797917209
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