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Creativity and marketing : the fuel for success / Eleonora Pantano.
- Format:
- Book
- Author/Creator:
- Pantano, Eleonora, author.
- Language:
- English
- Subjects (All):
- Marketing--Social aspects.
- Marketing.
- Creative ability in business.
- Physical Description:
- 1 online resource (219 pages)
- Place of Publication:
- Emerald Group Publishing Limited 2021
- Summary:
- Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
- Contents:
- Contributor Biographies List of Contributors Section I: Creativity in Marketing Management Section II: Creativity, Design Thinking and Innovation Section III: Creativity Challenges and Opportunities for Marketing
- Notes:
- Description based on print version record.
- ISBN:
- 1-80071-330-4
- OCLC:
- 1261366634
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