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Above the Fray : Leading Yourself, Your Business and Others During Turbulent Times / Larry Parman.
- Format:
- Book
- Author/Creator:
- Parman, Larry, author.
- Language:
- English
- Subjects (All):
- Financial crises.
- Leadership.
- Small business.
- Physical Description:
- 1 online resource (245 pages)
- Place of Publication:
- New York : Morgan James Publishing, [2014]
- Summary:
- The premise of "Above the Fray" is that the Information Age is creating a turbulence most business owners fail to acknowledge or take steps to profitably manage. "Above the Fray" offers a method of creating a vision that produces clarity. It teaches how to create plans with a bias toward action and speed of implementation. It suggests a systems approach to hiring the right team members who can handle today's fast-paced environment. Readers will discover how to create a management methodology that ensures alignment and commitment to their vision. Revealed are marketing systems and strategies that set their companies apart from competition along with metrics that measure real-time performance. Collectively, these concepts create more effective business leaders, all better prepared to thrive in today's turbulent business word.
- Contents:
- Cover
- Table of Contents
- Acknowledgement
- Foreword
- The World of Business: Then and Now
- Why Write the Book?
- Where It All Started For Me…
- Part 1: Philosophy
- You Asked For It, Now Take It
- 12 Tenets of Successful Business Owners
- Courage
- Adventurous
- Vision
- Knowledgeable
- Present Focused, Future Directed
- Adaptability
- Committed to Continuous Improvement
- A Yes, Now Attitude
- Promise Keepers
- Decisive
- Creative
- Authentic
- Caution: Obstacles Ahead!
- The Need to Be Right
- Underestimating the Difficulty of the Task
- Doing It the Way You've Always Done It
- Failing to Delegate
- Delegating the Wrong Thing
- Micromanaging Your Team
- Charting Your Course
- Some Final Thoughts on the Philosophy
- Part II: Planning
- Don't Start a Business
- Instead Find a Market
- It's All in the Niche
- Turning Your Ideas into a Plan of Action
- Business Model Options
- The Strategic Alignment Model - Part 1: Where Are We Going?
- What is the Current Situation?
- Creating a Vision - If it's Cloudy in the Pulpit it's Foggy in the Pew
- Futurecasting
- Vision vs. Mission
- Adding In Your Core Values
- Identifying Critical Success Factors
- The Strategic Alignment Model -Part 2: Setting Things in Motion
- The Heart - The Action and Alignment Plan
- The Difference Maker - The 30-Day Action Plan
- Aligning for Operational Excellence
- Alignment: The Overlooked Ingredient
- This is How We Do Things Here
- Keeping Score
- Creating and Presenting Your Business Plan
- Defining Your Purpose
- Business Plan Essentials
- You're Armed With a Plan…Now What?
- Some Final Thoughts on Planning
- Part III: People
- Hire for Attitude and Strengths - Train for Skill
- Know What You Want
- It All Starts With an Ad
- Leverage Your Time
- Do Your Research
- Profile Your Personnel.
- Put Your Offer in Writing
- The 100-Day Plan
- Leading the Cats - Managing Yourself
- Effective Execution
- Fitness, Vitality, Energy
- Time Management
- Leading the Cats - Managing Others
- Organizational Charts
- The Many Faces of Management
- Building Your Team
- Goal Setting as a Management Tool
- The Dreaded Quarterly Review
- The Daily Meeting
- Letting Them Go
- The Golden Rule
- Some Final Thoughts on Managing Others
- Part IV: Promotion
- The Importance of Marketing
- Defining Your Company's Value
- From Vision to Value
- Identifying Your Target Audience
- Analyze Your Product
- Look to Your Competition
- Your Basic Marketing Blueprint
- Inbound vs. Outbound
- Message-Media-Market Match
- Mapping Your Sales Funnel
- Filling Your Marketing Toolbox
- Online Marketing
- Offline Marketing
- Devising Your Strategy
- Some Final Thoughts on Marketing
- Part V: Performance
- When the Plan Fails
- Continuous Improvement: The Key to Prosperity
- An Exclusive Offer from Larry Parman
- About the Contributors
- Ed Allen
- Robert Armstrong, JD
- Mick Aslin
- Bob Barnard
- Bryan Beaver
- Kelly Brown, DDS
- Dennis M. Curtin
- John Dudeck
- Carl Edwards
- Sanford M. Fisch, JD
- Bill Glazer
- Michael J. Glosserman
- Steve Harmon
- Kirk Humphreys
- Greg Hunt
- Stanley F. Hupfeld
- Dan Kennedy
- Tony Lewis
- Avis Parman
- Dick Savage
- Dick Seybolt
- Linda Winlock
- About Larry Parman.
- Notes:
- Description based on print version record.
- ISBN:
- 0-9837125-5-7
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