Blogging for business / Marcus Sheridan.

Format:

Book

Author/Creator:

Sheridan, Marcus, author.

Language:

English

Subjects (All):

Blogs.

Business communication.

Physical Description:

1 online resource (6 pages)

Edition:

1st ed.

Place of Publication:

USA : BarCharts Publishing, Inc., [2015]

Summary:

This book provides a comprehensive guide to business blogging, emphasizing the importance of creating a blog that serves as an educational resource for customers and prospects. It outlines key strategies for developing a successful business blog, including defining objectives, understanding the target audience, and integrating the blog with other marketing initiatives. The book stresses the significance of providing valuable content that addresses customer questions and establishes industry authority. It also offers practical advice on managing blog budgets, content creation, and maintaining consistency through content guidelines and editorial calendars. Aimed at business owners and marketers, this book emphasizes the role of blogging in driving website traffic, boosting social media presence, and reinforcing brand identity. Generated by AI.

Contents:

Blogging for Business

What Is Business Blogging?

Five Effective Business Blogging Subject

Best SEO Practices

Producing Quality Content

Ways to Generate Traffic

Measuring the Success of Your Efforts

Maintaining Long-Term Success.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print record.

ISBN:

9781423229124

1423229126

OCLC:

1059418177