3 options
Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay.
- Format:
- Book
- Author/Creator:
- Chattopadhya, Rohitashya, 1975- author.
- Language:
- English
- Subjects (All):
- Television advertising--India.
- Television advertising.
- Physical Description:
- 1 online resource : illustrations
- Edition:
- 1st ed.
- Place of Publication:
- New Delhi : SAGE, 2016.
- Language Note:
- English
- Summary:
- Chattopadhyay presents the findings of an ethnographic study on television commercial production in India.
- Contents:
- Going home
- India changing
- Visualizing India
- India batting
- Feminine India
- Consuming india.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 93-5150-411-5
- 93-5150-779-3
- 93-5150-175-2
- 9789351507796
- OCLC:
- 986652884
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