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Successful key account management in a week [electronic resource] / Grant Stewart.
- Format:
- Book
- Author/Creator:
- Stewart, Grant.
- Series:
- Teach yourself books.
- In a week
- Teach yourself
- Language:
- English
- Subjects (All):
- Selling--Key accounts.
- Selling.
- Marketing--Key accounts.
- Marketing.
- Customer services.
- Physical Description:
- 1 online resource (128 p.)
- Place of Publication:
- London : Hodder Education, 2012.
- Language Note:
- English
- Summary:
- Learn in a week, what the leading experts on key account management learn in a lifetime.
- Contents:
- Cover; Book title; Contents; Foreword; Introduction; Sunday: Know your customer; Monday: Analyse your growth opportunities; Tuesday: Measure profits by account; Wednesday: Plan for success; Thursday: Negotiate to win-win; Friday: Control activity levels; Saturday: Manage relationships; Surviving in tough times; Answers
- Notes:
- Description based upon print version of record.
- ISBN:
- 1-282-38204-7
- 9786613818997
- 1-4441-5917-8
- OCLC:
- 804663843
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