Write copy, make money : how to build your own successful freelance copywriting business / Andy Maslen.

Format:

Book

Author/Creator:

Maslen, Andy.

Language:

English

Subjects (All):

Advertising copy.

Small business--Management.

Small business.

Physical Description:

1 online resource (225 p.)

Edition:

1st ed.

Place of Publication:

London : Marshall Cavendish Business, 2011.

Language Note:

English

Summary:

Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the author's experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter.

Contents:

section 1. Taking the plunge

section 2. Setting up in business as a copywriter

section 3. Dealing with money

section 4. Winning your first copywriting job

section 5. Pricing your services

section 6. What is a marketing strategy, and do you really need one?

section 7. Selling yourself and your business, and why it's different to marketing

section 8. Design and what to do about it

section 9. Interviews with freelance copywriters.

Notes:

Description based upon print version of record.

ISBN:

9789814346115

981434611X

OCLC:

711748797