Get Started in Franchising [electronic resource] : Teach Yourself

Format:

Book

Author/Creator:

Illetschko, Kurt.

Series:

TY Business Skills

Language:

English

Subjects (All):

Franchises (Retail trade).

Local Subjects:

Franchises (Retail trade).

Physical Description:

1 online resource (273 p.)

Place of Publication:

London : Hodder Education, 2010.

Language Note:

English

Summary:

The ideal guide to selecting and starting up your franchise business!

Contents:

Cover; Book title; Acknowledgements; Contents; Meet the author; Foreword; Only got a minute?; Only got five minutes?; Only got ten minutes?; 1 Introduction to franchising; The development of franchising; Filling a gap in the market; How business format franchising works; Advantages and disadvantages of franchising; Seen from the franchisee's viewpoint; Seen from the franchisor's viewpoint; Franchising's growth continues; What does the future hold?; The ten most important things you need to remember; 2 The central characters in the franchise relationship

What does it take to become a franchisee?What does it take to become a franchisor?; Summary; Other stakeholders; The ten most important things you need to remember; 3 Financial aspects of franchising; Typical financial obligations; Franchise fees under the spotlight; Case study 1; Case study 2; Securing finance for a franchise; Questions a banker is likely to ask prospective franchisees; Questions a banker may ask prospective franchisors; A final word on financial aspects; The ten most important things you need to remember; 4 The franchise agreement and related issues; What does the law say?

The franchise agreementThe spirit of the franchise agreement; The relationship between the franchise agreement and the operations manual; Issues surrounding disclosure; Requirements for the creation of a disclosure document; Alternative methods of dispute resolution; The ten most important things you need to remember; 5 How to locate, evaluate and secure the right opportunity; The best time to act is now!; Lead generation; The pre-selection process; The evaluation process; Additional considerations; Wrapping it up; The ten most important things you need to remember; 6 What should happen next?

Initial supportThe smart franchisee's ten guiding principles for training; Support continues indefinitely; Expansion opportunities for franchisees; How to get the best out of franchising; Selling your franchise; What if the unthinkable should happen?; Formal franchisee representation; The franchisee lifecycle concept; The ten most important things you need to remember; 7 Where to turn for help; Sources of information in the UK; International sources of franchise information; Conclusion; Appendix 1 Preparing a business plan; Appendix 2 Recommended best practices; Index; A; B; C; D; E; F; G; H

IJ; L; M; N; O; P; R; S; T; U; V; W

Notes:

Description based upon print version of record.

ISBN:

1-283-01030-5

9786613010308

1-4441-2469-2

OCLC:

703137864