You're next! : how one company changed the way we shop / Terry Green.

Format:

Book

Author/Creator:

Green, Terry.

Language:

English

Subjects (All):

Consumers--Psychology.

Consumers.

Consumers--Research.

Retail trade.

Physical Description:

1 online resource (241 p.)

Edition:

1st ed.

Place of Publication:

London ; Singapore : Marshall Cavendish Business, 2011.

Language Note:

English

Summary:

Ever been stressed by the queue in a fast food restaurant? Or an airline check in? Or had to wait ages in an A&E? When was the last time that you had to queue for something - and enjoyed the experience? In the fast paced wireless and e-enabled world why do we have to wait for service?

Contents:

Cover; CONTENTS; PREFACE; INTRODUCTION; SHOPPING FOR BUSINESS; POST EARLY FOR SUCCESS; BANKING ON A QUEUE; STANDING IN LINE VS. TAKING A TICKET; THE IMPULSE BUY; THE SCIENCE OF QUEUE NOMICS; BENDING TIME; MAKING LEAN SERVICE DELIVERY A REALITY; THE UNDERCOVER SHOPPER; PLANET RETAIL; THE RETAIL SAFARI; LOVE ME, LOVE MY BRANCH; BUILDING A BUZZ; AFTERWORD; ACKNOWLEDGEMENTS; NOTES; RECOMMENDED READING

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

9789814346146

9814346144

OCLC:

703274107