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Authentic personal branding : a new blueprint for building and aligning a powerful leadership brand / Hubert K. Rampersad ; with foreword by Marshall Goldsmith and afterword by Dave Ulrich.
- Format:
- Book
- Author/Creator:
- Rampersad, Hubert K.
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Identity (Philosophical concept).
- Success in business.
- Success.
- Physical Description:
- xix, 261 p. : ill.
- Place of Publication:
- Charlotte, N.C. : Information Age Pub., c2009.
- Language Note:
- English
- Summary:
- Plaintext description.
- Contents:
- An authentic personal branding model
- Define and formulate your personal ambition
- Define and formulate your personal brand
- Formulate your personal balanced scorecard
- Implement and cultivate your personal ambition, personal brand, and personal balanced scorecard
- Aligning your personal ambition and personal brand with your behavior and actions : alignment with yourself
- An authentic company branding model
- Define and formulate the company ambition
- Define and formulate the company brand
- Formulate the company balanced scorecard
- Implement and cultivate your company ambition, company brand, and company balanced scorecard
- Aligning personal ambition and personal brand with company ambition and company brand : alignment with your company.
- Notes:
- Title from title screen.
- Digitized and made available by: Books24x7.com.
- Includes bibliographical references (p. 259-261).
- ISBN:
- 9781607521815
- 1607521814
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