Brazilian Multinationals : Competences for Internationalization / Afonso Fleury, Maria Tereza Leme Fleury.

Format:

Book

Author/Creator:

Fleury, Afonso Carlos Corrêa, 1947- author.

Fleury, Maria Tereza Leme, author.

Language:

English

Subjects (All):

International business enterprises--Brazil.

International business enterprises.

International business enterprises--Developing countries.

Physical Description:

1 online resource (xx, 440 pages) : digital, PDF file(s).

Place of Publication:

Cambridge : Cambridge University Press, 2011.

Language Note:

English

Summary:

Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book, first published in 2011, analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.

Contents:

Introduction; Part I. Developing the analytical framework and contextualizing the phenomenon: 1. Globalization and internationalization: the perspective of emerging countries; 2. The analytical framework: the multinational as a network of competencies; 3. The first wave: early-movers and the earliest internationalization theories; 4. The second wave: Japan and third world countries move abroad; 5. On the threshold of the third wave: productive globalization and new multinationals; Part II. Multinationals from Brazil and other emerging countries: 6. The environment in which Brazilian firms grew; 7. The rise of Brazilian multinationals; 8. Cases of outstanding Brazilian multinationals; 9. Multilatinas; 10. Multinationals from Russia, India, China, and South Africa (RICS); 11. The long journey of emerging countries multinationals.

Notes:

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Includes bibliographical references and index.

ISBN:

1-107-21620-6

0-511-85305-X

0-511-93053-4

1-282-97653-2

1-107-40706-0

0-511-93187-5

0-511-92549-2

9786612976537

0-511-93323-1

0-511-93384-3