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American sports in an age of consumption : how commercialization is changing the game / Cory Hillman.
- Format:
- Book
- Author/Creator:
- Hillman, Cory, author.
- Language:
- English
- Subjects (All):
- Professional sports--United States.
- Professional sports.
- Sports--Social aspects.
- Sports.
- Physical Description:
- 1 online resource (204 pages)
- Place of Publication:
- Jefferson, North Carolina : McFarland & Company, Inc., Publishers, 2016.
- Summary:
- "Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves"-- Provided by publisher.
- Notes:
- Includes bibliographical references and index.
- Description based on online resource; title from PDF title page (ebrary, viewed July 22, 2016).
- ISBN:
- 1-4766-2472-0
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