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Ultimate Guide to Google Ads.
- Format:
- Book
- Author/Creator:
- Marshall, Perry.
- Series:
- Ultimate Series
- Ultimate
- Language:
- English
- Subjects (All):
- Google.
- Internet advertising.
- Web search engines.
- Physical Description:
- 1 online resource (367 p.)
- Edition:
- 6th ed.
- Place of Publication:
- Irvine, CA : Entrepreneur Media Inc/Entrepreneur Press, 2020.
- Summary:
- "The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics include: bidding strategies using remarketing lists for search ads, new ad extension features, and automation capabilities using scripts"-- Provided by publisher.
- Notes:
- Description based on print version record and CIP data provided by publisher; resource not viewed.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-61308-430-7
- OCLC:
- 1200834109
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