Jewels in the crown : how Tata of India transformed Britain's Jaguar and Land Rover / Ray Hutton.

Format:

Book

Author/Creator:

Hutton, Ray.

Language:

English

Subjects (All):

Jaguar Land Rover (Firm).

Tata Motors.

Automobile industry and trade--Mergers--Great Britain.

Automobile industry and trade.

East Indian business enterprises--Great Britain.

East Indian business enterprises.

Physical Description:

1 online resource (224 p.)

Edition:

1st ed.

Place of Publication:

London : Elliott and Thompson Limited, [2013]

Summary:

Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer.

Contents:

Intro

Title

Copyright

Contents

Introduction

Author's note

1 'A car company of consequence'

2 Jaguar's faded glory

3 Land Rover - cars for all reasons

4 India's powerhouse

5 Ambitions unfulfilled

6 Premium brands for sale

7 Tata's inheritance

8 Business as usual

9 Downturn

10 The boys from BMW

11 Reorganisation, new spirit

12 One company, two brands

13 Enter the Evoque

14 Range Rover lightens up

15 New ways for Jaguar

16 The F-Type saga

17 Record profits

18 JLR's place in the world

19 Future unlimited

20 Why Tata succeeded

Plate Section

Appendix

Key players

Jaguar Land Rover financial performance

Jaguar Land Rover sales 2007-2012

Marque sales year-by-year

Premium brand league

Acknowledgements

Picture credits

About the author

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

1-909653-07-1

1-908739-83-5

OCLC:

861536343