Gamification for employee engagement : strategize, design, and implement gamification to successfully engage your employees / Akila Narayanan.

Format:

Book

Author/Creator:

Narayanan, Akila, author.

Language:

English

Subjects (All):

Video games.

Employee motivation.

Physical Description:

1 online resource (151 pages) : illustrations

Edition:

First edition.

Place of Publication:

Birmingham : Impackt Publishing, 2014.

Summary:

If a positive and engaged team is important to you, get started with gamification now and discover how it could transform your workplace.

Contents:

Cover

Copyright

Credits

About the Author

Acknowledgments

About the Reviewers

Contents

Preface

Chapter 1: Employee Engagement and Gamification

Understanding the employee needs

Baby Boomers

Gen X

Gen Y/Millennials

A classic case of employee engagement

A story scenario

Inference

Employee engagement quotient and the 5 Whys

Employee engagement survey

Common causes of disengagement

The solution

Driving engagement the SMART way

Satisfaction

Motivation

Extrinsic motivation

Intrinsic motivation

Advancement

Recognition

Trust

Defining enterprise gamification

Process-centric gamification

Case study - 1

Case study - 2

User-centric gamification

Gamification catalyst for employee engagement

Game mechanics at enterprises

Gamification and Gen Y

Accelerating engagement among employees

Driving behavioral changes

Inducing intrinsic motivation

Seeding corporate social responsibility

Better synergy and collaboration

Summary

Chapter 2: Gamification in Action

Gamification and organizational management

Gamification and enterprise business processes

Business unit - Sales and Marketing

Business process - Managing salesforce performance

Business unit - Human Resources

Business process - Recruitment

Business unit - Administration

Business process - Supervising housekeeping services

Business unit - Research and Development

Business process - Managing product development

Business unit - Training

Business process - Imparting continuous learning

Business unit - Contact Center

Business process - Managing agent performance

Other key areas of applicability

Employee collaboration

Process improvements.

Compliance adherence

Project management

Sustainability

Chapter 3: Enterprise Gamification - Strategize

The need for an enterprise gamification strategy

Defining the business objectives

Defining the high level objectives

How might we encourage reuse of assets within the enterprise?

Framing the SMART goal

Listing the pain points

Grouping the action items

Identifying the target audience

Perceiving the player types

Classifying employees as players

Understanding the target audience behavior

Validating the business case for gamification

Understanding the system of engagement

How can gamification help?

Formulating the hypothesis

Gathering the data

Analyzing data

Force field analysis

Making the go / no-go decision

A quick recap

The validation checklist

Chapter 4: Enterprise Gamification - Design

Understanding design thinking

Design thinking approach

Characterizing a design think tank

Why should we apply design thinking to gamification?

The design thinking process

The Research Phase

Collecting data

Analyzing the data

The ideate phase

Generating ideas

Selecting ideas

Refining ideas

The prototyping phase

Developing the prototype

The testing process

Gathering feedback

Finishing or proceeding to iterations

Case study

Survey questionnaire sample

Partial survey response

The ideating phase

The testing phase

Finishing or proceeding to further iterations

Chapter 5: Enterprise Gamification - Implement

Gearing up for implementation

Selecting the right gamification platform

Build versus buy

Defining a roadmap for pilot implementation

Building the system.

Case study

Business context

Pilot description and goals

Feature set

Technical considerations

Target audience and behavior

Devising feedback loops

Gamification rules (game mechanics)

Sample use cases

Measuring and monitoring outcomes

Defining Key Performance Indicators (KPIs) and metrics

Measure KPIs and metrics

Evaluating pilot success

Scaling from pilot to full-blown launch

Chapter 6: Sustaining Outcomes and the Road Ahead

Sustaining outcomes

Developing adoption strategies

Promoting awareness

Helping with tips

Starting with incentives

Spotting owners and evangelists

Publishing success stories

Beyond Points, Badges, and Leaderboard

Sense of surprise

Creating unanticipated moments

Adding the fun factor

Sense of progression

Reinforcing progressive feedback

Enhancing skills

Sense of recognition

Visibility at workplace

Appreciation from colleagues in social graphs

Sense of value

Empowerment to embark on certain activities

Identifying substitutes

Contributing to a larger purpose

Rewards approach

Reward structure

Seeding the culture

The road ahead

Near-term possibilities

Gamification aliases

Gamifying core business processes

More social, more collaborative

Making it mobile

Tapping Big Data

More failures anticipated

Long-term possibilities

Goodbye to the term "gamification

Engaging with wearable gadgets

Exploiting big data

Learning from adjacent worlds

Changing personas

Relating to a purpose

Think and act human

Summary.

Notes:

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed June 15, 2017).

ISBN:

1-78300-135-6