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Eastern European Perspectives on the Development of Public Relations : Other Voices / edited by T. Watson.
- Format:
- Book
- Series:
- National Perspectives on the Development of Public Relations, 2947-6917
- Language:
- English
- Subjects (All):
- International business enterprises.
- Strategic planning.
- Leadership.
- Marketing.
- Communication in organizations.
- Development economics.
- International economic relations.
- International Business.
- Business Strategy and Leadership.
- Corporate Communication.
- Development Economics.
- International Economics.
- Local Subjects:
- International Business.
- Business Strategy and Leadership.
- Marketing.
- Corporate Communication.
- Development Economics.
- International Economics.
- Physical Description:
- 1 online resource (139 p.)
- Edition:
- 1st ed. 2014.
- Place of Publication:
- London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2014.
- Language Note:
- English
- Summary:
- The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
- Contents:
- Cover; Half-Title; Title; Copyright; Dedication; Contents; Series Editor's Preface; Notes on the Contributors; 1 Introduction; 2 Bulgaria; 3 Croatia; 4 The Czech Republic; 5 Hungary; 6 Poland; 7 Romania; 8 Russia; 9 Slovenia; 10 Ukraine; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references at the end of each chapters and index.
- ISBN:
- 9781137404268
- 1137404264
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