Retail in detail / Ronald L. Bond.

Format:

Book

Author/Creator:

Bond, Ronald L., 1939-

Language:

English

Subjects (All):

Retail trade.

Small business.

Physical Description:

1 online resource (293 p.)

Edition:

5th ed.

Place of Publication:

Irvine, California : Entrepreneur Media, 2013.

Language Note:

English

Summary:

Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today's rapidly changing retail environment in the Internet age. A new chapter contains specific tips on using the Internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving, and other In

Contents:

""Part 1: Introduction""; ""Chapter 1: What to Expect from This Book""; ""Chapter 2: History and Current State of Retailing""; ""Chapter 3: The Future of Retailing in the Electronic Age""; ""Part 2: Decisions Must Be Made!""; ""Chapter 4: Is Retailing Really for You?""; ""Chapter 5: Planning for Your Business""; ""Chapter 6: What Will You Sell?""; ""Chapter 7: What Venue Will You Use?""; ""Chapter 8: How Will You Choose a Location?""; ""Chapter 9: Closing on Your Location""; ""Part 3: Starting Up!""; ""Chapter 10: Money, Money, Money!""; ""Chapter 11: Legal and Regulatory Issues""

""Chapter 12: Purchasing YourInventory""""Chapter 13: Preparing for Your Grand Opening""; ""Part 4: Daily Operations""; ""Chapter 14: Displaying YourMerchandise""; ""Chapter 15: Pricing Your Products""; ""Chapter 16: Customer Relations""; ""Chapter 17: Risk Management""; ""Chapter 18: Day-to-Day Cash Management""; ""Chapter 19: Financial Management andBookkeeping""; ""Chapter 20: Managing Inventory""; ""Chapter 21: Family and Employee Relationships""; ""Part 5: Marketing Your Product""; ""Chapter 22: Marketing Basics""; ""Chapter 23: Marketing with Email andWebsites""

""Part 6: Planning for the Future""""Chapter 24: Managing Change in Your Operating Environment""; ""Chapter 25: Protecting Your Store from Internet Competition""; ""Chapter 26: Selling or ClosingYour Business""; ""Glossary""; ""Resources""; ""Market, Gift, and Design Centers""; ""Exhibition Companies and Trade Associations""; ""Index""; ""Preface: What Is Pinterest, andWhy Should You Care?""; ""Chapter 1: On Your Mark,Get Set, Join""; ""Excerpt: Pinterest for Business: The Basics""

Notes:

Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed October 12, 2013).

ISBN:

9781613082447

1613082444

OCLC:

853360342