Employer branding for the hospitality and tourism industry : finding and keeping talent / Sjoerd Gehrels.

Format:

Book

Author/Creator:

Gehrels, Sjoerd, author.

Language:

English

Subjects (All):

Hospitality industry--Personnel management.

Hospitality industry.

Tourism--Personnel management.

Tourism.

Hospitality industry--Management.

Tourism--Management.

Physical Description:

1 online resource (213 pages)

Place of Publication:

Bingley, England : Emerald Publishing, [2019]

Summary:

Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector.With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.

Contents:

Prelims

Chapter 1: Introducing employer branding: potential for the hospitality and tourism industry

Chapter 2: Employer branding a historical perspective

Chapter 3: Sustainability and employer branding

Chapter 4: Hospitableness in human resources management

Chapter 5: Pelican hotels & resorts' considerations for the future

Chapter 6: Employees as the brand: internal marketing at the sanctuary hotel

Chapter 7: Culture influencing employer branding

Chapter 8: Developing employer branding in Pegasus Hotel

Chapter 9: Great place to work®

Chapter 10 Human capital a reality check

Chapter 11 SMEs and finding well-educated candidates

Chapter 12 Employer branding through social media and websites

References

Index.

Notes:

Includes bibliographical references and index.

Print version record.

ISBN:

9781789730715

1789730716

9781789730692

1789730694