Tobacco goes to college : cigarette advertising in student media, 1920-1980 / Elizabeth Crisp Crawford.

Format:

Book

Author/Creator:

Crawford, Elizabeth Crisp, 1977- author.

Language:

English

Subjects (All):

Advertising--Cigarettes--United States--History--20th century.

Advertising.

College students--Tobacco use--United States--History--20th century.

College students.

College publications--United States--History--20th century.

College publications.

Tobacco industry--United States--History--20th century.

Tobacco industry.

Physical Description:

1 online resource (241 p.)

Place of Publication:

Jefferson, North Carolina : McFarland & Company, 2014.

Language Note:

English

Summary:

This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920's to the 1960's, such advertisers had a strong financial grip on student media and thus a degree of financial power over colleges and universities across the nation. The tobacco industry's strength was so great many doubted whether student newspapers and other campus media could survive without them. When the Tobacco Institute, the organization that governed the industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up

Contents:

Table of Contents; Acknowledgments; Preface and Introduction; Part I. Cigarettes and the Campus Press: History and Regulation; 1. The History of the Cigarette: The Birth of the Industry and Its Opposition; 2. The Tobacco Industry, the University and the Campus Paper; 3. The FTC's Role in Regulating and Ending Cigarette Advertising in Campus Newspapers; Part II. An Analysis of Cigarette Advertisements Appearing in Campus Papers and Student Media; 4. Researching the Campus Paper: Methodology, Evaluation and Implications

5. The First Page: Cigarette Advertising in Student Newspapers During the 1920's 6. Cigarette Advertising Becomes an Institution on Campus: Cigarette Advertising in Student Newspapers During the 1930's; 7. Targeting the Efforts to the War Front: Cigarette Advertising in College Newspapers During the 1940's; 8. An Advertising Boom: Cigarette Advertising in Student Newspapers During the 1950's; 9. The End of the Campaign: Cigarette Advertising in Student Newspapers from 1960 to 1964; 10. Support Media: Campus Cigarette Advertising in Broadcast and Sports Programs; Part III. Conclusion

11. Cigarette Advertising Themes and Regulations Spanning Five Decades 12. Promotions Targeting Young Adults and Youth After Cigarette Advertising Was Discontinued at Colleges and Universities; Chapter Notes; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-4766-0365-0