No B. S. guide to direct response social media marketing : the ultimate no holds barred guide to producing measurable, monetizable results with social media marketing / by Dan S. Kennedy [and four others].

Format:

Book

Author/Creator:

Kennedy, Dan S., author.

Walsh-Phillips, Kim, author.

Series:

No B.S. series.

No B.S

Language:

English

Subjects (All):

Direct marketing.

Social media.

Internet marketing.

Physical Description:

1 online resource (267 pages).

Edition:

Second edition.

Place of Publication:

Irvine, California : Entrepreneur Press, [2020]

Summary:

"To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are - another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums. This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales"-- Provided by publisher.

Contents:

Cover

Title Page

Copyright

Contents

In the Last Moments

A Lot Has Changed … March 3, 2015

Introduction

Why Would I Write a Book About Social Media and More Important, Why Should You Read It?

Data Speaks Louder Than Beliefs

#NoBSsm Social Takeaways

Chapter 1: In Search of Something Better

How to Find Profit in an Unprofitable World

From In Desperate Need to In-Demand

Chapter 2: Social Media Is Not Marketing

Media Is Not Marketing

Breakthrough Moments

Chapter 3: From the Bottom Up, Direct Response

Six Direct-Response Marketing Principles that Have to be Applied to Social Media Marketing or You Might As Well Set Your Money on Fire (As Most Companies Do)

The Importance of Creating Your Unique Selling Proposition

Chapter 4: It's Not All About You. Or Is It?

The Most Powerful Marketing Tactic (per Google)

How to Create Celebrity Status and Why You Should

Chapter 5: What Is Your Niche?

Niche Marketing

Be a Magnet to Your Target Customers

You Can't Always Get What You Want, But You Can Give Them What They Want

Survey Your Best Customers

Chapter 6: Magnetic Leads

How to Quickly Create an Effective Lead Magnet

Get Your Target Market to Opt-In

Chapter 7: Fill Your Funnel

Launching Your Offer

Chapter 8: Scaling Results with Paid Ads

Side Note from Kim

Chapter 9: From LinkedIn to Sale

How to Book High-End Sales Appointments from Social Media

Chapter 10: The Magical World of Email

The Monetizing Magic, Crafting Effective Emails.

What Disney VIP Treatment Can Teach You about Email Marketing

Chapter 11: Engaging Online: What to Post About

Increase Your Free Reach

What to Post About

Chapter 12: Why Micro-Commitments Matter

The Year of the Blog

Set Goals

Creating an Effective Blog

How to Run a Micro-Commitment Campaign

Chapter 13: The Biggest Secret in Social Media Is Offline?

The Cost of Not Following Up

Nurturing Prospects into Sales and Retaining Customers Through Newsletters

Chapter 14: Creating the Slam Dunk

Effective Calls to Action

Making the Sale,

Monetizing the Message: Ways to Drive in Cash

From Sales Funnels to Income "At Will"

Chapter 15: Transformation through Optimization

Testing, Testing, 1, 2, 3: The Number-One Way to Prevent Wasted Marketing Dollars

Chapter 16: Up-Leveling Your Social Media

Five Ways to Grow Your List for FREE (Before Spending a Dime on Advertising)

How to Run a 72-Hour Buzz Campaign

Chapter 17: The Big Picture

Reaching More People

The Trouble with Trending

Bonus Chapter: How to Multiply Your Results with One Post

About the Authors

Index.

Notes:

Includes index.

Description based on print version record.

ISBN:

9781613084199

1613084196