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Write persuasive copy [electronic resource] / J. Jonathan Gabay.
- Format:
- Book
- Author/Creator:
- Gabay, J. Jonathan.
- Series:
- Flash
- Language:
- English
- Subjects (All):
- Advertising copy.
- Physical Description:
- 1 online resource (98 p.)
- Place of Publication:
- London : Flash, 2011.
- Language Note:
- English
- Summary:
- Do you want to understand your needs, bring out your talents and get that job, even in today's tough market.? Get a kick-start with this little book which will give you just enough to get you going...
- Contents:
- Cover; Book title; Contents; Introduction; 1 What it takes to be a copywriter; 2 How to structure your copy; 3 Media and understanding its creative language; 4 Direct mail; 5 Media platforms; Further reading
- Notes:
- "All you need to get started"--Cover.
- ISBN:
- 1-282-32787-9
- 9786613817662
- 1-4441-4036-1
- OCLC:
- 804663165
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