FAQs marketing : answers and advice by the guru of marketing / Philip Kotler.

Format:

Book

Author/Creator:

Kotler, Philip.

Series:

Business Solution Series

Language:

English

Subjects (All):

Marketing.

Physical Description:

1 online resource (232 p.)

Edition:

1st ed.

Place of Publication:

Singapore : Marshall Cavendish Business, 2005.

Language Note:

English

Summary:

FAQs on Marketing distills the essence of Philip Kotler's decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: What are the biggest challenges marketers face today? What skills do marketing managers need to be successful? What metrics can companies use to judge marketing performance? How are globalization and new technology affecting the role of marketing? What will the marketing department of the future look like?This landmark bestseller takes the reader inside the mind of a

Contents:

pt. 1. Markets and marketing

pt. 2. Marketing strategy

pt. 3. Marketing tools (the 4Ps)

pt. 4. Marketing planning

pt. 5. Marketing organization

pt. 6. Marketing control

pt. 7. Marketing areas of application

pt. 8. Marketing excellence.

Notes:

"Business solutions"--cover.

ISBN:

9789814408684

9814408689

OCLC:

818928868