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Ten rules of copywriting [electronic resource] / Tina Konstant.
- Format:
- Book
- Author/Creator:
- Konstant, Tina.
- Series:
- Bullet guide
- Language:
- English
- Subjects (All):
- Advertising copy--Handbooks, manuals, etc.
- Advertising copy.
- Persuasion (Rhetoric).
- Physical Description:
- 1 online resource (129 p.)
- Place of Publication:
- London : Hodder Education, 2011.
- Language Note:
- English
- Summary:
- The answers you need. Now.
- Contents:
- Cover; Book title; Contents; 1 Audience, medium and message; 2 How to switch your audience off; 3 It's all about your audience; 4 Words that count; 5 Tell the truth, but do it softly; 6 If it's in print, it's evidence; 7 Show, don't tell: why should anyone believe you?; 8 When copy goes wild; 9 Power of persuasion; 10 Tell a good story
- Notes:
- Description based upon print version of record.
- ISBN:
- 1-282-32599-X
- 9786613817198
- 1-4441-4172-4
- OCLC:
- 818812204
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