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Success Platforms: The Breakthrough Guide to the Success Secrets of Corporations and Millionaires
- Format:
- Book
- Author/Creator:
- Eaton, Bryan, Author.
- Language:
- English
- Subjects (All):
- Success in business.
- Physical Description:
- 1 online resource (107 pages)
- Edition:
- 1st ed.
- Place of Publication:
- [Place of publication not identified] Morgan James Publishing 2014
- Language Note:
- English
- Summary:
- In Success Platforms, author and certified project management professional (PMP), Bryan Eaton, details the twelve platforms that one must conquer to truly achieve success.With over 20 years of successful business experience with major U.S. firms in areas from broadcasting to healthcare, Eaton brings real world experiences into this holistic, integrated approach to achieving success. Having a successful platform is critical to the release of books, films and products.Yet, many ask What is a platform? Until now, there has been no definitive guide to building a successful platform. In an innovative perspective, Success Platforms expands the subject to include all the areas and tasks that are rarely brought into a single platform discussion. This insightful guide looks at each of the component platforms that combine to make that successful platform. Success Platforms""breaks each area down to manageable components within each individual platform area. Individual exercises dig deeper into each subject and peel away the layers to acquire keen insights for achieving successful incremental steps to building your platform. As each platform is implemented, a synergy between the platforms organically combines to build your""Success Platforms"". With humorous and relevant anecdotes, Eaton reveals the step-by-step means to bring successful change to anything.As with all great guides, the hazards that can be obstacles to success are exposed and countered. Success Platforms provides hands-on guidance to building the support systems that reduce risks and the unexpected in day to day success building. If youve ever wondered how success triumphs over failures to reach your goals, then this is your guidebook.
- Contents:
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Preface
- Acknowledgments
- Introduction
- Chapter 1 Your Mind Platform
- Platforms
- What Do I Want?
- FEAR and Conquering the Mind Platform
- Chapter 2 Your Expert Platform
- Opportunity - An Input To Your Success
- Expertise
- Think Success
- Communication
- Retooling
- The World's Foremost Expert On …
- Standing Out From the Crowd
- Elevator Speech
- Chapter 3 Your Financial Platform
- Work Flow and Accounting
- Chart of Accounts
- Projections and Budgets
- It's OK To Have a Loss
- Sales Are Everything
- Financial Planning
- Budget and Profit &
- Loss Statement
- Invest To Grow
- Rinse and Repeat
- Chapter 4 Your Product Platform
- Define Your Consumer
- The Sales Platform Funnel
- Upsales and Downsales
- Product Reviews
- Chapter 5 The Strategy Platform
- Rule of Seven
- Marketing Plan
- Campaigns
- Risk and Issues Analyses
- RISK MATRIX
- Communication Plan
- Chapter 6 The Selling Platform
- Sales Strategies
- Closing
- Closure Rate
- Conversion
- Sales Reporting
- Diversification
- Review and Update
- Chapter 7 Your Publicity Platform
- Publicity and the Internet
- Negative Publicity
- Public Relations
- Internet Video
- The Ratings Game
- Internet Presence
- Chapter 8 Your Mentoring Platform
- Coaching
- Training
- Peer Mentoring
- Chapter 9 The Activity Platform
- Phase Gates
- Project Planning
- Inception
- Planning
- Execution
- Controlling
- Closure
- Chapter 10 The Online Platform
- Getting Found
- Keywords
- Paid Placement
- The Mailing List is Key
- Psychology of Sales
- Rule of Thirds
- Chapter 11 The Performance Platform
- Monetary Value of Risk
- Earned Value
- Reworking Plans
- Return On Investment
- Unsubscribe Index.
- Chapter 12 Your Success Platform
- Business Category
- Incentives and Rebates
- Buying Decisions
- Benefit Selling
- Lessons Learned
- The Unexpected
- Fears versus Fantasies
- Positive Presentation
- Five Year Plan
- Goals and Change
- About the Author
- Formulas
- Index.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781614485018
- 1614485011
- OCLC:
- 963795091
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