Building your brand : a practical guide for nonprofit organizations / Michele Levy.

Format:

Book

Author/Creator:

Levy, Michèle, author.

Language:

English

Subjects (All):

Nonprofit organizations--Management.

Nonprofit organizations.

Nonprofit organizations--Marketing.

Branding (Marketing).

Physical Description:

1 online resource (90 pages)

Edition:

1st ed.

Place of Publication:

New York : Morgan James Publishing, [2014]

Summary:

An expert in the field shows nonprofits how to use branding and communications to deliver on their organization's mission. Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand, building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization, or the state and maturity of your brand, it is possible, and in fact, necessary, to build and maintain a strong, accurate brand... to have the "right" reputation with the people who matter most to your success. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain that reputation.

Contents:

Intro

Cover

Title Page

Copyright Page

Table of Contents

Introduction: How and why would you use this book?

Chapter 1 First things first: What exactly IS a brand?

Chapter 2 Start smart: Identifying your unique brand opportunity

Chapter 3 Lay the foundation: Weaving an engaging story

Chapter 4 Make it look good: Building a high impact visual brand identity

Chapter 5 Everyone on the bus now: Defining and instilling the appropriate brand behaviors

Chapter 6 Go tell it on the mountain: Developing an integrated marketing communications plan

Chapter 7 How to know if it's working: Measuring and reporting on progress against goals

Chapter 8 Brand never sleeps: The ongoing care and feeding of your brand

Chapter 9 Need help?: When and how to use a consultant

Chapter 10 What's in a name?: Thoughts on name changes, name updates and all the stress that accompanies the prospect

Conclusion

About the author.

Notes:

Description based on print version record.

ISBN:

9781614486763

161448676X