International event management : bridging the gap between theory and practice / Hugues Seraphin and Maximiliano Korstanje, editors.

Format:

Book

Contributor:

Séraphin, Hugues, editor.

Korstanje, Maximiliano E., editor.

Series:

Marketing and operations management research.

Marketing and operations management research

Language:

English

Subjects (All):

Special events--Management.

Special events.

Physical Description:

1 online resource (289 pages)

Place of Publication:

New York : Nova Science Publishers, [2018]

Summary:

"The landscape of the book covers a broad spectrum of research. The chapters explore the changing dimensions in the industry based on the following themes. An attempt is made to cover a wide range of events and issues related to the organisation and management of these events. The chapters also provide solutions and strategies for the organisation of successful events and offers an opportunity to understand attendees from a consumer behaviour point of view. More importantly, some chapters cover events from an education point of view by examining the question from both a Higher Education perspective (universities) and an event organiser angle. With its perfect combination of theoretical and practical issues, this book aims to share with readers the knowledge needed to professionally manage events in different fields. The latest trends including the key theories, concepts and case studies related to event management are presented in a manner that intellectually stimulates readers to get ready for an experiential learning journey. This book will enable readers to understand the impact of events on destination management organisations, explain the role of events in promoting international sport competitions, and understand the key issues in planning and designing collaborative partnerships in event management. Each chapter features a real-life case study to highlight key concepts and replace theoretical concepts with practical solutions to effectively approach the organisation of events, as well as preparing readers to tackle any challenges they might face in their future opportunities to manage events"-- Provided by publisher.

Contents:

Introduction : international event management / Hugues Séraphin and Vanessa Gowreesunkar

Tourism and event management trends and policies : a regional approach / Shem Wambugu Maingi

Rethinking the contours of event management in the years of terror : terrorism and the rise of a new climate at the turn of the century / Maximiliano Korstanje

Determining the policy importance of event tourism for DMOs in England / Natalie Semley and Tanya Bellingham

Sponsor right protection at mega-events : examples from the London 2012 Olympic Games / Rami Mhanna, Adam Balake and Ian Jones

Business perspectives on government capacity in multi-stakeholder planning initiatives for the 2010 FIFA World Cup in a non-host area / Ncedo Jonathan Ntloko and Kamilla Swart

Cultural events and their effect on city image : the case of Constantine Capital of Arab Culture 2015 / Kamila Ghidouche Aït-Yahia and Faouzi Ghidouche

Event management : case studies about practices in Turkey / Yakin Ekin and Onur Akbulut

UK festivals and sustainability : what to learn from Love Saves the Day Festival? / Eryn White

Framing the student, client and tutor relationship : collaborative partnerships in event management education / Wendy Sealy

What motivates people to be involved in sport tourism events? The Greek case of Sfendami International Mountain Festival / Anestis K. Fotiadis, Chris A. Vassiliadis and Anastasia Spyridoy

Identifying latent variables of participants at a community marathon event / Natasa Slak Valek

Protocol in event management / Manuela Pilato and Francesco Raneri

So you think weddings are easy to plan? / Marie Haverly.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

Other Format:

Print version: Seraphin, Hugues International Event Management: Bridging the Gap Between Theory and Practice

ISBN:

9781536136654