Advancing the common good : strategies for business, governments, and nonprofits / Philip Kotler.

Format:

Book

Author/Creator:

Kotler, Philip, author.

Language:

English

Subjects (All):

Common good.

Public interest.

Social action.

Physical Description:

1 online resource (196 pages)

Place of Publication:

Santa Barbara, California ; Denver, Colorado : Praeger, an imprint of ABC-CLIO, LLC, [2019]

Summary:

These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens. Philip Kotler describes how today's society is in a state of "durable disorder, " with authoritarianism on the rise and democracy on the decline around the world. He highlights the role of the Common Good and offers readers a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This text is essential for: Public citizens who want to help solve their community's problems Businesses that want to contribute to the public good Government agencies aiming to improve services and innovations Nonprofit organizations dedicated to meeting public needs Kotler details tools for public action used by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances these reformers achieved and mapping out strategies for delivering "the greatest good for the greatest number."

Contents:

Defining the common good

Assessing the impact of proposed actions on human happiness and well-being

Protecting and enhancing public goods

Identifying today's major social problems

Activists, reformers and social movements

Key tools for advancing the common good

What can businesses do to advance the common good?

What can government do to advance the common good?

What can nonprofit organizations do to advance the common good?

Notes:

Description based on print version record.

ISBN:

9798216042549

9781440872457

1440872457