The Art of Ideas : Creative Thinking for Work and Life / William Duggan, Laura Dabalsa, Amy Murphy.

Format:

Book

Author/Creator:

Duggan, William, Author.

Dabalsa, Laura, Author.

Murphy, Amy, Author.

Language:

English

Subjects (All):

Creative ability in business.

Success in business.

Physical Description:

1 online resource (128 pages)

Place of Publication:

New York, NY : Columbia University Press, [2019]

Language Note:

In English.

Summary:

Great ideas don't just happen. Innovation springs from creative thinking-a method of the human mind that we can study and learn. In The Art of Ideas, William Duggan and Amy Murphy bring together business concepts with stories of creativity in art, politics, and history to provide a visual and accessible guide to the art and science of new and useful ideas.In chapters accompanied by charming and inviting illustrations, Duggan and Murphy detail how to spark your own ideas and what to do while waiting for inspiration to strike. They show that regardless of the field, innovations happen in the same way: examples from history, presence of mind, creative combination, and resolution to action. The Art of Ideas features case studies and exercises that explain how to break down problems, search for precedents, and creatively combine past models to form new ideas. It showcases how Picasso developed his painting style, how Gandhi became the man we know today, and how Netflix came to disrupt the movie-rental business. Lavishly illustrated in an appealing artistic style, The Art of Ideas helps readers unlock the secret to creativity in business and in life.

Contents:

Frontmatter

Contents

Part I. Idea

Part II. Method

Part III. Life

Notes:

Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Apr 2020)

ISBN:

0-231-55142-8

OCLC:

1125274843