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Principles of business : entrepreneurship / the editors at Salem Press.
- Format:
- Book
- Author/Creator:
- Editors of Salem Press, author.
- Series:
- Gale eBooks
- Language:
- English
- Subjects (All):
- Entrepreneurship.
- Physical Description:
- 1 online resource (xvi, 387 pages) : illustrations
- Edition:
- [First edition].
- Place of Publication:
- Ipswich, Massachusetts : Salem Press, a division of EBSCO Information Services, Incorporated ; Amenia, New York : Grey House Publishing, [2017]
- Summary:
- This book gives helpful information on topics in entrepreneurship: how to start a business, how to pitch your product, how to raise capital, and how to market your product. It introduces students and researchers to the fundamentals of such business topics as leadership and motivation, negotiations, networking, risk analysis, through easy-to-understand entries on important terms, principles and concepts for a deeper understanding of the field.
- Contents:
- Authentic leadership
- Brand management
- Business, ethics, & society
- Business forecasting
- Business planning & entrepreneurship
- Business strategy and policy
- Buyer behavior
- Community reinvestment
- Competitive strategy
- Conflict management
- Consumer & organizational buyer behavior
- Contract theory
- Corporate development : mergers & acquisitions
- Corporate financial management
- Corporate financial strategy
- Corporate leaders as volunteers
- Corporate strategy
- Creativity
- Current issues in entrepreneurship
- Decision making
- Direct e-marketing
- Disruptive innovation
- Entrepreneurial marketing
- Executive compensation
- Executive leadership
- Family business strategy
- Financial management in business
- Financing the corporation
- Forecasting techniques
- Human resources for the emerging firm
- Inclusive leadership
- Information, strategy, & economics
- Innovation leadership
- Intrapreneurship
- Launching new ventures through technology
- Leadership
- Leadership & motivation
- Managerial economics
- Mergers & acquisitions
- Mobile applications & business
- Negotiations
- New product management
- New ventures & the law
- Open innovation
- Organizational life cycle
- Personality traits of entrepreneurs
- Principles of advertising
- Product innovation
- Product life cycle
- Real estate entrepreneurship
- Risk managment & insurance
- Servant leadership
- Small business taxation
- Social entrepreneurship
- Social media & businesses
- Stakeholder theory & analysis
- Strategic implementation
- Strategies & practices of family-controlled businesses
- Teams & team building
- Technological innovation
- Technological innovation & entrepreneurs
- Transformational leadership
- Types of business organizations
- Venture capital & entrepreneurial management
- Venture capital & the finance of innovation.
- Notes:
- Includes index.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9781682176023
- 1682176029
- OCLC:
- 1005992416
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