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Evangelicals incorporated : books and the business of religion in America / Daniel Vaca.
- Format:
- Book
- Author/Creator:
- Vaca, Daniel, Author.
- Language:
- English
- Subjects (All):
- Christian-owned business enterprises--United States.
- Christian-owned business enterprises.
- Evangelicalism--Economic aspects--United States.
- Evangelicalism.
- Christianity--Economic aspects--United States.
- Christianity.
- Christian literature--Publishing--United States.
- Christian literature.
- Church and mass media--United States.
- Church and mass media.
- Physical Description:
- 1 online resource (329 pages)
- Place of Publication:
- Cambridge, MA : Harvard University Press, [2019]
- Language Note:
- In English.
- Summary:
- American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.
- Contents:
- Frontmatter
- Contents
- Introduction
- 1. Finding Profit
- 2. Brands of Distinction
- 3. Trade Associating
- 4. Righteous Retail
- 5. Financial Faith
- 6. The Spirit of Market Segmentation
- Epilogue
- Abbreviations in Notes
- Notes
- Acknowledgments
- Index
- Notes:
- Includes bibliographical references (pages 239-307) and index.
- Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Nov 2019)
- ISBN:
- 9780674243972
- 0674243978
- 9780674243965
- 067424396X
- OCLC:
- 1129171728
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