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Principles of business : marketing / the editors at Salem Press.
- Format:
- Book
- Author/Creator:
- Editors of Salem Press, author.
- Series:
- Gale eBooks
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 1 online resource (xiv, 417 pages) : illustrations
- Edition:
- [First edition].
- Place of Publication:
- Ipswich, Massachusetts : Salem Press, a division of EBSCO Information Services, Incorporated ; Amenia, New York : Grey House Publishing, [2017]
- Summary:
- This book gives helpful information on topics covering essential terms and strategies in business marketing. It introduces students and researchers to the fundamentals of such marketing topics as corporate sponsorships, crowdfunding, price analysis, and public relations through easy-to-understand entries on important terms, principles and concepts for a deeper understanding of the field.
- Contents:
- Publisher's note
- Introduction
- Contributors
- Advertising campaigns
- Advertising management
- Applications for business consulting in marketing
- Applied probability models in marketing
- Brand management
- Brand personality
- Business marketing
- Buyer behavior
- Channel management
- Consumer and organizational buyer behavior
- Consumer behavior
- Consumer demographics
- Content marketing
- Copyrights
- Creating, managing and presenting the arts
- Customer information systems
- Customer loyalty programs
- Customer relationship management (CRM)
- Customer service
- Direct e-marketing
- E-business enterprise applications
- Effective media coverage
- Employer branding and management
- Entrepreneurial marketing
- Event management
- External business communications
- Franchising
- Future of integrated marketing communications
- Global marketing
- Integrated marketing communications (IMC)
- International advertising
- International marketing
- Internet marketing strategies
- Launching new ventures through technology
- Law of marketing and antitrust
- Legal aspects of marketing
- Marketing (statistics) and applied probability models
- Marketing decision making
- Marketing environment
- Marketing ethics
- Marketing management
- Marketing methods
- Marketing principles
- Marketing research
- Marketing strategy
- Models for marketing strategy
- Multimedia product placement
- Multinational marketing
- Neuromarketing
- New product management
- Person marketing : using celebrities to endorse products
- Personal selling and sales management
- Price analysis
- Price discrimination
- Pricing policy
- Pricing strategies
- Principles of advertising
- Principles of retailing
- Product placement
- Professional selling in business to business (B2B) marketing
- Promotional policies
- Public relations
- Public relations and social media
- Retail merchandising
- Sales force management
- Sensory marketing
- Social media and businesses
- Strategic marketing
- Trade show participation
- Value-based strategies for business marketing
- Glossary.
- Notes:
- Includes index.
- Description based on online resource; title from PDF title page (EBC, viewed February 20, 2018).
- Includes bibliographical references and index.
- ISBN:
- 9781682176009
- 1682176002
- OCLC:
- 1006106511
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