The business plan reference manual for IT businesses / Fernando Almeida, José Santos.

Format:

Book

Author/Creator:

Almeida, Fernando, author.

Santos, José, author.

Series:

River Publishers series in multi business model innovation, technologies and sustainable business.

River Publishers Series in Multi Business Model Innovation, Technologies and Sustainable Business

Language:

English

Subjects (All):

Business planning.

Physical Description:

1 online resource (242 pages).

Place of Publication:

Gistrup, Denmark : River Publishers, [2018]

Summary:

There is a great worldwide desire to launch new technology-based business. In this sense, and increasingly, entrepreneurship courses have arisen in several universities and many of the courses in the management, administration and engineering areas already offer entrepreneurship curricular units. Throughout those programs, the teams develop key integrated competencies in innovation, entrepreneurship and technology that will ultimately enable the students to create and develop new technology-based businesses. The Business Plan Reference Manual for IT Businesses provides a reference manual for undergraduate and graduate students that intend to launch their start-up business in the IT field. It helps them to create and model the business plan of their business. Therefore, this manual is mainly aimed at instructors who want to offer a practical view of the process of modeling, designing and developing an IT start-up. Additionally, it can be individually used by entrepreneurs who wish to launch their start-up businesses in IT field. The structure of the book was defined taking into account different approaches to the construction of the business plan, which basically consider a disaggregation of some of these chapters in others smaller (e.g., marketing plan into products/services and market, financial plan into investment plan and economic-financial projections). We chose to aggregate these dimensions into a single chapter, which in our view facilitates the process of analyzing a business plan. It is also relevant to mention the inclusion of "Chapter V - Prototype description" which is innovative and intends to take into account the application of this business plan template to the information technology sector.

Contents:

Cover

Half Title

Series

Title

Copyright

Table of Contents

Preface

List of Figures

List of Tables

List of Abbreviations

Introduction and Contextualization

1 Business Concepts

1.1 Theoretical Foundations

1.1.1 Business Details/Idea Description

1.1.2 Registration Details

1.1.3 Business Presentation

1.1.4 Business Premises

1.1.5 Organization Chart

1.1.6 Management &amp

Ownership

1.1.7 Key Personnel

1.1.8 Innovation

1.1.9 Risk Management

1.1.10 Legal Considerations

1.2 Scenario I - TourMCard

1.2.1 Business Details/Idea Description

1.2.2 Registration Details

1.2.3 Business Presentation

1.2.4 Business Premises

1.2.5 Organization Chart

1.2.6 Management &amp

1.2.7 Key Personnel

1.2.8 Innovation

1.2.9 Risk Management

1.2.10 Legal Consideration

1.3 Scenario II - AuditExpert

1.3.1 Business Details/Idea Description

1.3.2 Registration Details

1.3.3 Business Presentation

1.3.4 Business Premises

1.3.5 Organization Chart

1.3.6 Management &amp

1.3.7 Key Personnel

1.3.8 Innovation

1.3.9 Risk Management

1.3.10 Legal Consideration

2 Marketing Plan

2.1 Theoretical Foundations

2.1.1 Market Research

2.1.2 Environmental/Industry Analysis

2.1.3 SWOT Analysis

2.1.4 Customers Identification

2.1.5 Competitors Identification

2.1.6 Partners Identification

2.1.7 Strategic Positioning

2.1.8 Advertising &amp

Sales

2.1.9 Marketing Mix

2.1.10 Business Model Canvas

2.2 Scenario I - TourMCard

2.2.1 Market Research

2.2.2 Environmental/Industry Analysis

2.2.3 SWOT Analysis

2.2.4 Customers Identification

2.2.5 Competitors Identification

2.2.6 Partners Identification

2.2.7 Strategic Positioning

2.2.8 Advertising &amp

2.2.9 Marketing Mix.

2.2.10 Business Model Canvas

2.3 Scenario II - AuditExpert

2.3.1 Market Research

2.3.2 Environmental/Industry Analysis

2.3.3 SWOT Analysis

2.3.4 Customers Identification

2.3.5 Competitors Identification

2.3.6 Partners Identification

2.3.7 Strategic Positioning

2.3.8 Advertising &amp

2.3.9 Marketing Mix

2.3.10 Business Model Canvas

3 Operational Plan

3.1 Theoretical Foundations

3.1.1 Operations

3.1.2 Action Plan

3.2 Scenario I - TourMCard

3.2.1 Operations

3.2.2 Action Plan

3.3 Scenario II - AuditExpert

3.3.1 Operations

3.3.2 Action Plan

4 Financial Plan &amp

Viability Analysis

4.1 Theoretical Foundations

4.1.1 Key Objectives and Financial Review

4.1.2 Viability Analysis

4.2 Scenario I - TourMCard

4.2.1 Key Objectives and Financial Review

4.2.2 Viability Analysis

4.2.3 Sensibility Analysis

4.3 Scenario II - AuditExpert

4.3.1 Key Objectives and Financial Review

4.3.2 Viability Analysis

4.3.3 Sensibility Analysis

5 Prototype Description

5.1 Theoretical Foundations

5.1.1 Prototype Features

5.1.2 Technology Choice and Architecture

5.1.3 Prototype Modeling

5.2 Scenario I - TourMCard

5.2.1 Prototype Features

5.2.2 Technology Choice and Architecture.

5.2.3 Prototype Modeling

5.3 Scenario II - AuditExpert

5.3.1 Prototype Features

5.3.2 Technology Choice and Architecture

5.3.3 Prototype Modeling

Conclusions and Future Research Topics

Bibliography

Annex I - Porter Five Forces

Annex II - SWOT Analysis

Annex III - Industry Strategy Canvas

Annex IV - Business Model Canvas

Annex V - Financial Plan

Index

About the Authors.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-000-79659-0

1-00-333970-0

1-003-33970-0

1-000-79307-9

87-7022-038-7

9781003339700

OCLC:

1080080014