Cambridge international AS and A level business / Malcolom Surridge and Andrew Gillespie.

Format:

Book

Author/Creator:

Surridge, Malcolm, author.

Gillespie, Andrew, author.

Language:

English

Subjects (All):

Business--Examinations, questions, etc.

Business.

Physical Description:

1 online resource (502 p.)

Place of Publication:

London : Hodder Education, 2014.

Language Note:

English

Summary:

Endorsed by Cambridge International Examinations. Foster a deeper understanding with a wide range of international case studies and exam preparation matched to the key knowledge students need for success. This title covers the entire syllabus for Cambridge International Examinations' International AS and A Level Business (9609). It is divided into separate sections for AS and A Level making it ideal for students studying both the AS and the A Level and also those taking the AS examinations at the end of their first year. - Illustrates key concepts using examples from multinationals and busines

Contents:

Cover; Book Title; Contents; Introduction; AS Level; Section 1: Business and its environment; Chapter 1 Enterprise; 1.1 The nature of business activity; 1.2 The role of an entrepreneur; 1.3 Social enterprise; Chapter 2 Business structure; 2.1 Economic sectors; 2.2 Legal structures; Chapter 3 Business size; 3.1 Measuring the size of a business; 3.2 Small businesses; Chapter 4 Business objectives; 4.1 Business objectives; 4.2 The role of objectives in the stages of business decision-making; Chapter 5 Stakeholders in a business; 5.1 Stakeholder groups

5.2 The importance and influence of stakeholdersSection 2: People in organisations; Chapter 6 Management and leadership; 6.1 Leaders and managers; 6.2 Management and managers; 6.3 Leadership; 6.4 Styles of leadership; 6.5 Emotional intelligence; Chapter 7 Motivation; 7.1 What is motivation?; 7.2 Human needs; 7.3 Motivation theorists; 7.4 Motivation methods in practice: financial motivators; 7.5 Motivation methods in practice: non-financial motivators; Chapter 8 Human resource management (HRM); 8.1 What is human resource management (HRM)?; 8.2 Recruitment and selection

8.3 Employment documents8.4 Disciplinary procedures, redundancy and dismissal; 8.5 Training; 8.6 Employee welfare and morale; Section 3: Marketing; Chapter 9 What is marketing?; 9.1 The role of marketing and its relationship with other business activities; 9.2 Supply and demand; 9.3 Features of markets; 9.4 Producer and consumer markets; 9.5 Niche versus mass marketing; 9.6 Segmentation methods; Chapter 10 Market research; 10.1 What is market research?; 10.2 Primary and secondary market research.; 10.3 Sampling; 10.4 Quantitative and qualitative market research; 10.5 Market research results

10.6 Cost effectivenessChapter 11 Marketing mix; 11.1 The marketing mix; 11.2 The role of the customer (the 4 Cs); 11.3 Product; 11.4 Product life cycle; 11.5 Pricing; 11.6 Price elasticity of demand; 11.7 Promotion methods; 11.8 Channels of distribution (place); 11.9 Using the internet for the 4 Ps/4 Cs; 11.10 An effective marketing mix?; Section 4: Operations and project management; Chapter 12 The nature of operations; 12.1 Inputs, outputs and the transformation process; 12.2 The benefits and limitations of capital and labour intensive processes; 12.3 Effectiveness and efficiency

12.4 Creating valueChapter 13 Operations planning; 13.1 Influences on operations decisions; 13.2 Flexibility and innovation; 13.3 Operations methods; 13.4 Location; 13.5 Scale of production; Chapter 14 Inventory management; 14.1 Inventory; 14.2 Managing inventory; Section 5: Finance and accounting; Chapter 15 Business finance; 15.1 Why businesses need capital; 15.2 Working capital; 15.3 Revenue expenditure and capital expenditure; 15.4 Sources of finance; 15.5 Factors influencing the choice of sources of finance; 15.6 Choosing an appropriate source of finance

Chapter 16 Forecasting and managing cash flow

Notes:

"Endorsed by Cambridge International Examinations"--Cover.

Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed November 11, 2014).

ISBN:

1-4441-8140-8