Make your website sell : the ultimate guide to increasing your online profits / Jed Wylie.

Format:

Book

Author/Creator:

Wylie, Jed.

Language:

English

Subjects (All):

Internet marketing.

Physical Description:

1 online resource (595 p.)

Edition:

1st ed.

Place of Publication:

London : Marshall Cavendish Business, c2012.

Language Note:

English

Summary:

Statistics amply demonstrate that most web owners don't understand the fundamental principles of running and marketing a website. But at a time when your website is rapidly becoming a fundamental sales channel, no business (large or small) can afford to get this wrong for much longer.

Contents:

Cover; Title; Copyright; Contents; Introduction; Chapter 1: Get Into the Web Owner's Mindset; Owning the Internet; Thinking Like an Online Entrepreneur; Time: Friend of the Website; Delays: Enemy of the Website; Confidence; Running a Website in Bad Times; Lessons From History; Getting Your Website's Priorities Right; The Strategy; Chapter 2: Find the Right Web Design Partner; Introduction; DIY or Professionally Developed?; A Brief History of Web Designers; Where to Begin Your Search; Getting to Know Them; Getting to Know Their Technical Prowess; Getting to Know Their Business Sense

Location, Location, Location (Or, Does Geography Really Matter?)Working with Freelancers: The Low-Cost Solution; How Much Should Your Website Cost?; Writing a Brief; The Strategy; Chapter 3: Plan and Build Your Website; Introduction; Legal Nasties; Planning and Time Scales; The Specification Phase; The Design Phase; The Site Build; Testing; Usability Study; Going Live; Project Management; The Strategy; Entering Content; Chapter 4: Discover the 7 Principles of Internet Marketing; Introduction; Principle 1: Customer Profiling; Principle 2: The Many Pillars of Marketing; Principle 3: Testing

Principle 4: The Doubling MindsetPrinciple 5: The Internet Equation; Principle 6: The Success Pyramid; Principle 7: The Real Customer Value; The Strategy; Chapter 5: Get Instant Traffic to Your Website; Introduction; How Does Google AdWords Work?; Setting Up Your Account; Selecting Profitable Keywords; Writing Compelling Adverts; Conversions and Analysing Results; Tracking Offline Conversions; The Ultimate Google Strategy; Why You Should Use AdWords Before SEO; The Strategy; Landing Pages; Chapter 6: Build Lasting Relationships with Your Customers; Introduction; Your Email Strategy

Knowing Your ListBuilding a List; Building an Online Relationship: Getting Started; Building an Online Relationship: Crafting Powerful Emails; The Strategy; Chapter 7: Turn Visitors into Customers; Introduction; Writing Winning Copy; Conversion Tactics; Ecommerce Sites; Action Thinking; The Strategy; Organising Your Content; Split-testing Your Landing Pages; Which Webpages Should You Focus On?; Chapter 8: Get Lasting Traffic to Your Website; Introduction; What is Search Engine Optimisation (SEO)?; How are Your Website's Rankings Calculated?; Picking the Perfect Keywords for SEO

Onsite and Offsite SEOOnsite SEO Techniques; Offsite SEO Techniques; The Strategy; The Target Page; Chapter 9: Analyse and Grow; Introduction; Getting the Most Out Of Your Analytics; Setting Up Google Analytics; The Anatomy of Reports; Visitor Reports; Traffic Sources Reports; Goals Reports; Ecommerce Reports; The Strategy; Content Reports; Chapter 10: Lights, Camera, Action!; Appendixes; Writing a Brief; Sample Project List; Specification Questions; Negative Keywords; Acknowledgements; Your VIP Invitation

Notes:

Description based upon print version of record.

ISBN:

9789814382601

9814382604

OCLC:

784885319