You Are The Brand : The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business / Mike Kim.

Format:

Book

Author/Creator:

Kim, Mike, 1976- author.

Language:

English

Subjects (All):

Success in business.

Physical Description:

1 online resource (135 pages)

Edition:

1st ed.

Place of Publication:

New York, New York : Morgan James Publishing, [2021]

Summary:

An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.

Contents:

Intro

Title

Copyright

Contents

Foreword

My Story

Part One: The Personal Brand

CHAPTER ONE: Who Do You Have to Become in Order to Serve the People You Want to Serve?

CHAPTER TWO: How-To-Preneur vs. Ideapreneur: Which One Are You?

Part Two: The Brand You Blueprint

CHAPTER THREE: Point of View: The PB3

CHAPTER FOUR: Personal Stories: Never Be "Blender Gray"

CHAPTER FIVE: Platform: Build Your Business Like the Chinese Zodiac

CHAPTER SIX: Positioning: Always Know Who Your Competitors Are

CHAPTER SEVEN: Products: Validate, Create, Refine, Relaunch

CHAPTER EIGHT: Pricing: People Like to Buy, They Do Not Like to Be Sold

CHAPTER NINE: Pitch: The Most Effective Marketing Strategy Is to Simply Tell the Truth

CHAPTER TEN: Partners: Relationships Are Rocket Ships

Closing

Questions

Press Kit Template

Acknowledgments

About the Author.

Notes:

Description based on print version record.

ISBN:

9781631953484

1631953486