Business Analytics for Managers / by Wolfgang Jank.

Format:

Book

Author/Creator:

Jank, Wolfgang., Author.

Series:

Use R!, 2197-5736

Language:

English

Subjects (All):

Statistics.

Statistics for Business, Management, Economics, Finance, Insurance.

Local Subjects:

Statistics for Business, Management, Economics, Finance, Insurance.

Physical Description:

1 online resource (XI, 189p. 100 illus., 63 illus. in color.)

Edition:

1st ed. 2011.

Place of Publication:

Springer Nature 2011

Language Note:

English

Summary:

The practice of business is changing. More and more companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases. Consequently, successful applications of data-driven decision making are plentiful and increasing on a daily basis. This book will motivate the need for data and data-driven solutions, using real data from real business scenarios. It will allow managers to better interact with personnel specializing in analytics by exposing managers and decision makers to the key ideas and concepts of data-driven decision making. Business Analytics for Managers conveys ideas and concepts from both statistics and data mining with the goal of extracting knowledge from real business data and actionable insight for managers. Throughout, emphasis placed on conveying data-driven thinking. While the ideas discussed in this book can be implemented using many different software solutions from many different vendors, it also provides a quick-start to one of the most powerful software solutions available. The main goals of this book are as follows: · To excite managers and decision makers about the potential that resides in data and the value that data analytics can add to business processes. · To provide managers with a basic understanding of the main concepts of data analytics and a common language to convey data-driven decision problems so they can better communicate with personnel specializing in data mining or statistics.

Contents:

Introduction

Exploring & Discovering Data

Data Modeling I - Basics

Data Modeling II - Making Models More Flexible

Data Modeling III - Making Models More Selective

Data Modeling IV - Fine Tuning Your Model

Introduction to the Statistical Software R.

Notes:

Includes index.

ISBN:

1-4614-0406-1